I'm still working on the next post in the Writers Block Series, so that will be coming soon, most likely early November. But, in the meantime, I have a guest post to share from writer, blogger, and social media expert, Daniela McVicker. She and I have also been chatting about doing a follow-up post that dives a little bit deeper. That's not 100% certain yet, but I'm keeping my fingers crossed. What does that mean for you?
If you have any questions based on these tips today, PLEASE LEAVE THEM IN THE COMMENTS.
It could just be that some of those questions get answered in part 2 ...
How to Power Your Writer Profile on Social Media
stand out from the crowd you need to find an authentic voice that reflects who you are, but
that doesn’t mean you have to reproduce your latest work in its entirety. To show you how
you can use social media to your advantage, we’ve put together a whole host of hints and
tips you won’t find anywhere else. All you have to do is work your way through this handy
3-minute read and then get busy putting it all into practice.
Be brief and memorable, not wordy and boring.
With a subheading like that, it’s tempting to leave it here, but a few more words of
explanation never hurt anyone. If you want to bore your audience, then by all means tweet
press releases and 5-page excerpts. If on the other hand, you want to engage them and
get them talking, you need to be short and snappy with your content. Remember that
people are reading your posts in the palm of their hand in an idle couple of seconds, and
it’ll soon become obvious why you need to keep things short and sweet.
Use humor to humanize your content.
Your followers are following you to learn more about the person behind the words, not to
read the same types of reviews and bios about you that are all over the internet. The same
goes for whether you’re an author, copywriter, or any other type wordsmith. By using
humor, you can let people into your world by showing them a little more about you. Just
make sure you don’t overdo things, or tell one too many risqué jokes.
Create an aesthetically pleasing experience.
Your profile needs to have the same level of thought put into it as the front cover for your
latest release, or the image choice for your new blog that’s about to go live. The world of
social media is all about image, and that means even the best captions and bios are going
to be overshadowed by a profile that just isn’t up to scratch. Take a little bit of time to get it
right one afternoon, and you’ll be up to speed in no time at all.
Calls to action really do work.
If you want people to read your work, tell them. If you want your followers to subscribe to
your blog, tell them. And if you want people to commission you to ghostwrite for them, tell
them. Calls to action really are that simple, and they work too.
By being catchy and direct with your language, you can give your followers the gentle
nudge in the right direction that’s going to help them make up their minds. Just make sure
you avoid phrases like “limited availability” and “exclusive opportunity.” The hard sell just
isn’t going to work with the type of audience you’re looking to reach out to.
Virtually everyone has heard about how important keywords are for their homepage, but
hardly anyone seems to apply that same thinking to what they post of social media. With a
few keywords seamlessly woven into your posts and captions, you’ll be helping take a step
closer to the spotlight with every passing day. Just make sure your keywords are both
natural and relevant because there’s no bigger turn off in the social world than reading a
post that’s really more like a clumsy ad.
Drop the cliches and buzzwords at all costs.
If you want to really connect with your audience you need to be original, which means
dropping the cliches and buzzwords. There are so many of them bouncing around right
now that doing so can feel a little like navigating your way through a minefield.
Take the time to write authentic and personable copy, and you’ll find you naturally start to
move away from the tired old phrases that seem to be all over Facebook and Twitter right
Tailor the content to each platform.
When you’re trying to build a following on Twitter, Facebook, and LinkedIn, it can be all too
tempting to copy and paste content between the various platforms. The problem with this
is that you won’t be playing to the strengths of any of these amazing promotional tools,
and you’ll be doing your writing skills a disservice in the process. By all means, keep the
topics and broad themes the same across platforms, but take the time to write fresh
content from scratch.
Keep everything current and up to date
There’s nothing worse than building a following with months of hard work, only to see it
gradually fade away because you ran out of steam. Keeping your profile up to date is the
best way to show every prospective follower and customer that you have something
relevant to offer them. By scheduling in a monthly audit of what you’re posting, and what’s
in your bio, you can ensure you never make one of the most common social media
Let your personality loose
This one is something that comes naturally to some writers, but that others really struggle
with. You need to think about it as how you would talk at a book launch or fan convention if
you’re an author, and how you would describe your job to someone who was interested to
learn more if you’re a copywriter.
Avoid corporate and overly formal language on the one hand, and ditch the overly familiar
approach on the other. It’s all about striking that balance, so take the time to get it right in
your mind by drawing up a draft content calendar for your own review.
Laser target your niche rather than chasing every viral trend.
No list of tips for aspiring authors and writers would be complete without this word of
caution. Social media is the place where viral sensations explode into life and fade into
insignificance, every single day. Rather than chasing followers and likes, take the time to
speak the language of your audience so you can give them what they really want from
Now that you’ve read all about how you can power your writer profile on social media, it’s
over to you to make it happen. Take your time, don’t force it, and make sure you adopt a
consistent and authentic approach. It’s far more productive in the long run to express who
you are as a writer than it is to chase likes and retweets.
master's degree in English Literature, and she is truly passionate about learning foreign languages and teaching. Daniela works with the students helping them to reveal the
writing talent and find one true calling.